I’m a multidisciplinary Creative Director with an ease and talent for working across a variety of disciplines. From art direction to branding, to web and UX, video to set design to experience retail. 

My work focuses on the intersection of art & commerce. Logical, performant with lots of soul and culture. I bring a wealth of knowledge and inspiration, calling upon my years of working internationally as a model. Modelling had me living in Tokyo, then Paris on to London and then New York, all over the world really.

I fell in love with image making during that time on editorial shoots for magazines like Vogue, and on Campaign shoots from brands like Burberry. It was the best fashion and art school I could ever had. 

Since then, my rich visual references had me leading the Creative Direction of multiple brands, most recently a VP title for the brand Mejuri. Other brands including Frank&Oak, were after joining the company just after its inception, I’ve planned and implemented the launch of the brand in the Canadian and U.S. markets. Which led to win multiple awards. Furthermore, at Roots where the mandate was a complete rebranding of the Iconic Canadian Heritage Brand, and I’ve worked with the brand Mackage for its expansion in China, Europe and US. A few mandates including Adidas, Lacoste, OVO, Apple etc 

My diverse experience of learning in fast-paced environment has led me to my objective which is to solve problems for clients through creative ideas with a 360° approach.  

Lastly, known for my encyclopaedic passion for art and design, I have then been regularly commissioned for Special Projects ranging from art exhibition curation, design partnerships, editorial content ideation and speaking engagements. 

 I currently live between Montreal and NYC.